The world is driven by want, by need. Not need to survive but need to impress, unless impression is survival. Bigger, better, expensive all replace content, enough, and just right. A small percentage of people are happy with what they have, which is enough to get by. The rest of us need to impress. If we lived alone on a lake or on an island we wouldnt need expensive purses, watches, jeans, phones, or houses. But on an island, life is motivated by survival. If survival is easily obtained then what motivates life? Animals live and evolve to reproduce and expand, but if reproduction requires no effort what would press evolution? The "American Dream" isnt to live freely and happily, but to improve on one's self and future selves. As life becomes easier and easier for us to live then status is one of the few things we have control over. Free will doesnt become the pursuit of life. If life is guaranteed, then free will becomes the pursuit of Chanel.